One the local newspapers, the Kansas City Star, recently changed their logo to the one above - for better or for worse is up to you. I believe they were going for a design which is more modern; something that would speak boldly and clearly, announcing "This is Kansas City!" right off the bat. The actually design is rather trendy, especially the logotype, which takes after many local sports teams and being easily identifiable among residents in the KC Metro. The colors, however, leave something to be desired. The grey seems fine, definitive and bold, but the sickening blue-green seems a little too over-the-top, almost too bright. A darker blue would probably suit it better, like the Royals or the star on their previous logo.
Thursday, October 31, 2013
KC Star Logo
One the local newspapers, the Kansas City Star, recently changed their logo to the one above - for better or for worse is up to you. I believe they were going for a design which is more modern; something that would speak boldly and clearly, announcing "This is Kansas City!" right off the bat. The actually design is rather trendy, especially the logotype, which takes after many local sports teams and being easily identifiable among residents in the KC Metro. The colors, however, leave something to be desired. The grey seems fine, definitive and bold, but the sickening blue-green seems a little too over-the-top, almost too bright. A darker blue would probably suit it better, like the Royals or the star on their previous logo.
Subscribe to:
Post Comments (Atom)

No comments:
Post a Comment